{"id":626,"date":"2017-07-01T14:03:52","date_gmt":"2017-07-01T12:03:52","guid":{"rendered":"http:\/\/www.andreawebdesigner.com\/blog\/?p=626"},"modified":"2017-07-01T14:17:59","modified_gmt":"2017-07-01T12:17:59","slug":"nike-sbarca-amazon","status":"publish","type":"post","link":"https:\/\/www.andreawebdesigner.com\/blog\/nike-sbarca-amazon\/","title":{"rendered":"Nike sbarca su Amazon"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.nike.com\/it\/it_it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nike<\/a> fa dietrofront e annuncia che un numero limitato di suoi prodotti sar\u00e0 venduto su Amazon.<\/p>\n<p style=\"text-align: justify;\">La svolta arriva con l&#8217;avanzata di Adidas, la cui quota di mercato \u00e8 raddoppiata negli Stati Uniti nell&#8217;ultimo anno e l&#8217;ascesa non sembra fermarsi, mettendo sotto pressione anche altri popolari marchi.<\/p>\n<p style=\"text-align: justify;\">Da qui la decisione di Nike di sbarcare su Amazon solo con alcuni prodotti: l&#8217;obiettivo \u00e8 quello di guadagnare clienti senza compromettere il proprio marchio. Nike intende continuare a spingere sulle vendite dirette, una strategia che non ha finora deluso, come dimostrano i conti della societ\u00e0. Nike ha chiuso il quarto trimestre con un utile netto in aumento a 1,01 miliardi di dollari dagli 846 milioni dello stesso periodo dello scorso anno.<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-628\" src=\"http:\/\/www.andreawebdesigner.com\/blog\/wp-content\/uploads\/2017\/07\/Nikemobilerunning-e1498910616326.jpg\" alt=\"\" width=\"315\" height=\"273\" \/><\/p>\n<p style=\"text-align: justify;\">I ricavi sono saliti del 5% a 8,68 miliardi di dollari, spinti dalla Cina e dai mercati emergenti mentre gli Stati Uniti hanno deluso. Le vendite del solo marchio Nike sono salite del 7% a 8,1 miliardi di dollari, grazie al +11% in Cina. I ricavi di Converse, l&#8217;altro popolare marchio che fa capo al gruppo, sono aumentati del 10% a 554 milioni di dollari. Aumenti sostenuti sono stati registrati anche per il marchio Jordan.<\/p>\n<p style=\"text-align: justify;\">I dati sorprendono positivamente Wall Street che premia il titolo in Borsa, dove arriva a guadagnare fino al 4,6%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike fa dietrofront e annuncia che un numero limitato di suoi prodotti sar\u00e0 venduto su Amazon.<\/p>\n","protected":false},"author":1,"featured_media":627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosita"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike sbarca su Amazon | Andrea Web Designer<\/title>\n<meta name=\"description\" content=\"Nike fa dietrofront e a annuncia che un numero limitato 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